What Marketers Need to Know in 2015

January 20th, 2015 by Leslie Petry

In digital marketing, budgets are growing and engagement is increasing. But is this evolution really driving more ROI and building brand value? Before it can, you’ve got challenges as you plan for 2015 and beyond. The key to meeting them lies in personalization. Here are some ways achieve it. Read Full Article

Washington Post Quotes Neustar CMO in Coverage of International CES 2015

January 05th, 2015 by Nikitas Magel

The largest trade show in the world gets underway today in Las Vegas: the International Consumer Electronics Show (CES). Among this year’s 3,600 exhibitors will be 50 from the Washington DC area. For its piece focusing on these local firms, the Washington Post interviewed a number of executives on the role their companies play in the technology industry. Among them was Neustar’s own Chief Marketing Officer, Lisa Joy Rosner. Read Full Article

Webinar: 5 Tips to Optimize Your Omni-channel Marketing

December 02nd, 2014 by Nikitas Magel

Learn how to maximize your holiday ad spend with the latest media intelligence insights. Join Neustar’s Rob Gatto for an exclusive overview of the Q3 Media Intelligence Report and learn how shifts in digital ad spend, improved audience targeting, and the use of offline customer data online can lead to dramatic increases in sales performance. Read Full Article

Think Twice Before You Buy That Fruitcake

November 26th, 2014 by Lisa Joy Rosner

Thanksgiving is almost here. It’s time when we indulge in stuffing and pie, family and friends, and of course… holiday shopping. After all, coming fast on the heels of Turkey Day are the biggest spending events of the year: Black Friday and Cyber Monday. Though it’s easy for some, you may find that shopping for the right gift can be a big challenge. But just as our clients have found, using smart data to learn what interests and motivates people can be of great help. Read Full Article

Neustar Marketing VP Todd Wilms Makes List of Most Memorable LinkedIn Posts

November 20th, 2014 by Nikitas Magel

LinkedIn, the go-to social network for professional connections, has published its list of most memorable blog posts of 2014. Neustar is proud to share that our very own VP of Digital Marketing, Todd Wilms made the list with his post, "The Surprising Rise Of The Human Executive". Read Full Article

Neustar Named #6 on Daily Worth's List of 25 Best Companies for Women

November 19th, 2014 by Nikitas Magel

DailyWorth has published its list of 25 Best Companies for Women and Neustar is proud to say that we’ve been ranked #6! Along with major brands like Kohl’s, Facebook, Yahoo, Gap, and IBM, we’re thrilled to have been recognized for our upward mobility and culture of support for woman. Read Full Article

Four Lessons We’ve Learned About DDoS Protection

November 04th, 2014 by Skip Smith

The world of DDoS is analogous to a war, with attackers and defenders always seeking to gain an edge. For every new attack technique the defenders must respond, and each side is continuously looking for an advantage. Gathering relevant and timely information becomes mission critical for DDoS protection. At the Neustar Security Operations Center (SOC), it’s also important to work closely with our allies – specifically, our customers. Read Full Article

Webinar: Maximize Your Marketing ROI in a Multi-Screen World

November 03rd, 2014 by Nikitas Magel

Learn new ways to connect with your consumers and personalize their experiences across multiple screens so you stay relevant and achieve greater results from your marketing campaigns. Read Full Article

The Big Flip: AdAge Publishes Neustar CMO's Tips on Managing Career and Family

October 28th, 2014 by Lisa Joy Rosner

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$400 Billion in Premiums Up for Grabs, All New Rules for Marketing

October 21st, 2014 by Adam Russell

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