In today’s high-pressure marketplace, operators are looking to do three primary things:
- Protect – and, where possible, increase – average revenue per user (ARPU).
- Reduce costs.
- Maintain and increase margins.
To these ends, Neustar is proud to present its latest complimentary whitepaper “Next generation multi-media service enablement in IMS,” which is now available for download. It goes into deep detail about the essential role that multi-media services have in maintaining the relevance of the operator to the communications experience of their users in a world of over the top (OTT) players – and also addresses strategies for increasing ARPU.
Further, it explores the ways in which operators can provide a richer communications experience to their users and blend it with services created by the application developer community through the opening of the “garden gate.” The paper also highlights the importance of cross-network support for multi-media services, which will drive a network effect that can bring volume and higher revenue.
IMS and multi-media services will enable Neustar to help our customers by delivering a richer multidimensional communications experience through our rich converged messaging solutions across fixed and mobile. Additionally, we will be able to deliver multi-media interconnect (global ENUM) services to allow service discovery across networks. Best of all, Neustar can deliver all of this in a low-risk environment through a fully hosted Telecom as a Service (TaaS) approach, fusing the agility of the Internet with a “five nines” telecom environment.
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