As long as the entertainment industry has been around – be it in the form of movies, TV shows, games, or music – consumers have had to first choose the media platform before they could listen, watch, or play. Way back when, that meant you invested in a record player or cassette deck, only to [...]
Telephone Numbers Are for People, Not Machines
Through the years, new technologies and capabilities have been so popular they put a strain on numbering resources. Cell phones and faxes were blamed for many area code exhausts in the ‘80s and ‘90s. After the Telecommunications Act of 1996, when competition for local telephone service was introduced, we witnessed the greatest threat to area [...]
The Story of 500 Numbers
In the mid-’90s the Federal Communications Commission held an auction of spectrum for what they called Personal Communications Service (PCS). PCS was supposed to be different from cellular because the spectrum was friendlier to small, low power devices. In the end technology advanced quickly and this turned out to be additional spectrum for existing and [...]
Digital Literacy and STEM Go Hand in Hand
Here’s a staggering statistic. Last summer, the U.S. Department of Commerce published a report stating they expect job opportunities in science, technology, engineering and math—typically called ‘STEM’ fields—to grow by 17 percent by 2018 [PDF]. Sadly, current predictions state that American-educated workers will fill only a small number of those available jobs. But this does [...]
Evaluate the Real Risks and Benefits of gTLDs
What would you do if you could secure your brand in an innovative way? Not just as www.yourbrand.biz, but truly own the entire web address with an entirely new domain structure that would allow you to own “.yourbrand.” Would you apply? Your fellow marketing professionals are facing this same decision as the Internet Corporation for [...]
My Digital Life Kentucky Launch
Last week, we announced that we’re partnering with EverFi, Inc., a leading education technology company, to provide an innovative, online student experience to all Kentucky schools interested in teaching and certifying their students in digital literacy skills and responsibility. Entitled “My Digital Life,” the program is designed to teach kids how to be better online [...]
Thoughts on Applying for a Generic Top-Level Domain
The ICANN Generic Top-Level Domain (gTLD) application window opened on January 12th and I was glad to be part of one of the first teams to apply. That’s right, Neustar is applying for .neustar—our own brand—because we believe that our own gTLD provides us the opportunity to increase awareness of Neustar as a leader in [...]
Make it Personal and Protect My Privacy
We love all the personal content our mobile devices bring us… wherever we are in the world. A few taps brings us driving directions directly to the handset showing our current location. We can sign-up to receive personalized offers from our favorites brands. We even can be alerted to company policies that are relevant to [...]
STEMming America’s Innovation Decline
At Neustar, we like to say that we are the technology behind the technology that many of us use today. But what about the people behind the technology – the individuals who drive innovation at Neustar and keep our company growing in an increasingly competitive economy? These team members, made up of engineers, programmers, and [...]
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Lessons from the Telecom Industry
This year proved to be another pivotal year in the transformation of the telecommunications landscape. In the U.S., the Federal Communications Commission (FCC) tackled big issues including carrier consolidation, net neutrality, universal broadband and inter-carrier billing. The operators themselves raced toward the promise of 4G. AT&T and T-Mobile announced their union and then announced it [...]
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