Neustar Launches Text Everywhere Service Enabling People to Text on Any Device

STERLING, VA – Neustar, Inc., (NYSE: NSR) today announced its new Text Everywhere service that allows communication service providers to offer text messaging service, using SMS or short messaging service, on network-connected devices. Text Everywhere is designed to deliver all the benefits of text messaging without limiting subscriber choice. Consumers and businesses using this service will be able to send and receive text messages from network-connected devices including televisions, IP desk phones, tablets, netbooks, etc.

“The rapid adoption of tablet and other network-connected technology is changing how consumers and businesses connect in their daily lives. Neustar’s Text Everywhere provides operators with a simple, secure, and scalable solution to meet the demands of their customers,” said Steve Edwards, senior vice president, Carrier Services, Neustar. “What we are announcing today only scratches the surface of what will be possible with this creative approach to IP-enabled services in the future. We look forward to collaborating with our customers to expand digital communications.”

Text Everywhere will help enable compelling new experiences for consumers, new revenue opportunities for operators, and new ways for people to collaborate in the workplace. This IP-based service removes the service limitations from the phone number and instead examines the device capability. Text Everywhere also will include features such as:

• Seamless Integration for Operators  – » No special equipment required. Service is supported by existing voice service activation and management services.
• SMS Auditing for Businesses  –  » Reporting functionality on SMS usage by employees for IT and compliance departments.
• Parental Controls  –  » Ability to create settings that limit SMS capabilities during specific times or to certain numbers.

Neustar’s innovative approach to the delivery of IP-enabled services unlocks the potential for ingenious new applications and services that operators can offer to their consumer and business subscribers. Text Everywhere is the first example that will be commercially available. The company is continuing to explore ways operators can deliver rich new online services, from emergency applications to connected home functionality.  

“Text messaging remains among the most popular ways for people to stay connected,” said Brian Partridge, vice president, Yankee Group. "Technology solutions that bridge the technological underpinnings of SMS text messaging with the growing popularity of IP-enabled devices bring a wide variety of potential use cases. This new approach to text messaging proposed by Neustar extends the possibilities for greater innovation in the telecommunications industry.”

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About Neustar, Inc.

Neustar, Inc. (NYSE: NSR) provides market-leading, innovative services that enable trusted communication across networks, applications, and enterprises around the world.  To learn more about Neustar, visit www.neustar.biz .